How Naples Hotel Group Can Help Your Hotel Stay Healthy During COVID-19
While the current Covid-19 pandemic is indeed a trying time for the hotel industry, it’s also a time when having a solid hotel management company is more important than ever.
And yet many hotel management companies are shrinking, going out of business, and leaving hotel owners to fend for themselves. Has this happened to you?
Naples Hotel Group understands and is here to help.
With more than 25 years in the business, NHG has experience in both construction and operations. An owner can hire us to help them with their construction projects from inception to opening and beyond. We are a top hotel management and development company serving some of the most prominent hospitality companies in the world, such as Marriott International, Hilton Worldwide, and InterContinental Hotels Group.
Having an agile business model, efficient leadership team, and fiscal responsibility have helped us not only keep our hotel owners in business, but also profitable during this crisis.
Here are some of the ways we’ve done that:
While other hotel management companies are cutting their corporate team, we realize our people are our most valuable asset. We’ve maintained the size of our corporate team and kept our full staff. At this time, more than ever, it’s important to bring our best and brightest ideas to the table in order to survive these economic times. We know helping our owners stay efficient and profitable starts with having great people on board.
Stabilizing Our Market Share
While occupancy in most markets have plummeted due to the pandemic, Naples Hotel Group has been able to keep, or in some cases exceed, our share of the market. Market share is measured by the amount of demand coming into the market versus your competitive set determined by the STR (smith travel research) reports. We’ve done this by discovering new opportunities and ensuring we are maximizing all of our booking channels with right strategy.
While many hotels management companies have been shying away from new business, our sales team has stayed on full staff and are continuing to look for opportunities. Our sales team structure has made this possible. NHG maintains a centralized sales team, along with several regional or area sales directors that know their markets like the back of their hands and can seize incoming opportunities throughout the pandemic.
While we haven’t cut people, we have constantly been on the lookout for other ways to save. To stay in business, it’s important to have controlled expenses. But those savings shouldn’t affect quality of service. NHG has ramped up energy efficiency, streamlined some services like housekeeping and breakfast service, along with cutting back on other operational expenses to minimize the exposure for owners.
Opening & Acquisitions
Throughout the pandemic, Naples Hotel Group has stayed active in openings and acquisitions. The newest additions include the Fairfield Inn & Suites by Marriott in Riverview, FL and the Hampton Inn by Hilton in Clewiston, FL, which NHG won the development and management contract for. The company also acquired its first independent and historic hotel, The Terrace Hotel in Downtown Lakeland, FL featuring 88 guest rooms and corner suites, full-service restaurant, and event space. Naples Hotel Group also has two extended-stay TownePlace Suites by Marriott under construction set to open between late 2020 in Downtown Orlando and 2021 in Leesburg, FL.
Interested in hiring a Hotel Management & Development company? Work with us!